Beach Umbrellas can be dangerous if not properly secured. According to the U.S. Consumer Product Safety Commission, there are over 3,000 injuries each year caused by flying beach umbrellas. Deaths, while rare, have also occurred. Anchor Works is committed to solving this problem and keeping beachgoers safe from the dangers of flying umbrellas. These preventable casualties raise concern among beachgoers everywhere and have captured the focus and attention of the beach business community, media, federal and state regulators, and local beach management authorities. Unfortunately, the heightened focus is often temporary, receding from focus until the next report of an injured beachgoer. Anchor Works is committed to making the beach safe by preventing wind-blown umbrellas and the havoc they cause. We have introduced the Anchor to secure all consumer beach umbrellas. We are also applying our patented design to secure larger umbrellas like those provided by beach rental companies as well as those used by resorts, hotels, restaurants, and other beach businesses. All beach umbrellas should be secured with an effective Anchor that prevents them from becoming wind-blown and creating a risk of bodily injury for beachgoers. To ensure improvements in beach safety, Anchor Works is working with ASTM, the leading international standards organization, setting safety and performance standards across all industries. We are working with them to develop a performance standard for beach umbrellas and a method to validate the safety performance as well.